Announcing a new 8-week teleclass by Dave Taylor and Brad Fallon...
Learn How to Explode Your Business Using the Power of Blogging
From the Desk of Dave Taylor
Date: Tuesday, 3:27pm
See if this sounds familiar to you:
More Traffic + Recognized Expertise = More Sales
Sounds like a pretty obvious equation, doesn't it?
But if you really stop and think about what all the search engine optimization folk are selling, if you consider how you spend most of your own energy, I bet you'd be surprised how it only loosely fits into this equation, if at all. Sure, more inbound links are good, and better Google PageRank is good, but let's get real. Having a site that converts a tiny percentage of your slowly increasing traffic into sales isn't good business. It's just a waste of time.
That's because underlying all the tricks, all the techniques, all the "inside secrets", the future of business on the Web is based on one key thing:
CONTENT
Good quality content written by industry experts that help people identify the critical issues involved with a purchase, and then helps them select the best match for their own needs.
Really good content allows you to gain traffic without paying a penny, it increases your visibility in your market segment and encourages other sites to link to you, since they want to be associated with the industry leaders too, right?
But more than that, really good, high quality content makes you FINDABLE, and that's what online business is all about: if you can't be found by your potential customers, you don't exist to them. And if you don't exist, how can they possibly buy your product or service?
For your business to thrive in the online world of the future, you must begin focusing on FINDABILITY today, on establishing your credibility in your market, your expertise, leadership and helpfulness.
I know this firsthand, because for the last decade I've been working on building expert content on my Web sites. Not trying to figure out how many pages I could generate, or how I could change the color of a link to encourage more sales, but creating high-quality content that would establish me as an industry leader.
And it works!
"Dave's understanding of blogging and his ability to relay that information allows you to take this directly to your market. His seminar should be required for all new online companies, or any company interested in the public's opinion of their products or services." -- CH
There's no silver bullet, however, no magical incantation that'll turn you into a leading light in the industry within which you work, but there is a secret tool that can help you work more efficiently, produce better content, stay ahead of the SEO race, and even have some fun along the way too.
The secret tool: blogging.
Go ahead, explore the world of business blogging and you'll see that I'm widely considered one of the top experts in the world.
I'm quoted in newspapers, magazines, invited onto TV programs, linked from high-profile Web sites, and frequently invited to talk at conferences, workshops and seminars.
How did I get here?
Through blogging.
Through thinking about the message I wanted to convey and writing about my own market segment, week after week, with wit and verve.
You can do it too.
"Dave has the capacity to communicate geeky issues with charm, humor, intelligence, grace, and understandability. He is captivating. I would go anywhere to here Dave Taylor speak on any subject." -- JM
I promise that with some study and practice, you will be able to reinvent your online business, to increase your visibility and, most critically, your FINDABILITY online. And I'm not talking about getting lucky with the next Google dance, but creating a site that will gain visibility and stay as a top leader in your market, month in and month out.
After thinking about a lot of different ways to help people become top bloggers, I'm pleased to offer you the chance to join my upcoming eight week teleseminar "Exploding Your Business With Blogging", starting December 6 th.
"Dave Taylor really helped me figure out how to integrate blogs into an existing business. It also gave me some great ideas for saving marketing money while expanding brand awareness. Dave is an honest, engaging presenter, and it is clear that he is more interested in helping people succeed than in protecting his 'secret expertise." -- BB
It'll knock your socks off, because we're going to cover much more than just the basics you'll find elsewhere on the net and in the latest crop of books.
For each of the eight weeks of the teleseminar, you'll be part of a virtual classroom while I step through an important aspect of Weblog design, deployment and maintenance, peppered with great, invaluable insider tips and tricks.
Each class will be held via telephone so there's no expensive and time-consuming travel involved, and you'll have access to audio recordings of each class too, so you won't miss a thing!
In addition, I'll have office hours when you can contact me and we can work one-on-one, talking about your business, your marketplace, your weblog, and brainstorm on the most effective directions for YOUR business.
"Dave's ability to teach coupled with his unique combination of technology know-how, creativity, and entrepreneurial spirit is a gift and an inspiration." -- KB
Everyone who attends the teleseminar will also receive a signed copy of my recent book "The Complete Idiot's Guide to Growing Your Business with Google", a book that Guy Kawasaki, Tom Peters, Robert Scoble and other industry luminaries have said is a must-read for every entrepreneur.
But that's not all that you'll receive as a participant. There'll be lots more, including invaluable inbound links and an opportunity for your own online business to be profiled online and much more.
Over the course of eight weeks, you will discover the following topics:
Blogging Tools: Confused with all the jargon and acronyms in the blogging space? You won't be after this course...
Learn how you can use other people's blogs to gain visibility... even before you have your own blog!
Customizing the look of your weblog: learn which tools to use, what they are capable of, and how to do customize your blog to make you more money, faster
Discover how to optimize your weblog for the search engines one time so that every new page you create will automatically be ready to be spidered and placed highly in search engine results
Why writing for the Blogosphere is different than creating a web page or writing a good article... and why it's critical you fully understand the difference...
How to effectively find good content online that will keep your readers coming back for more... without ripping off content
Let us show you how you can not only generate traffic and interest in your products and services, but how to monetize your blog... Plus we'll reveal our secrets to producing thousands of dollars each month in Google AdSense revenue
Get your questions answered about blog design, SEO approach, your business segment, learn how to connect with other industry folk who you've identified as important players, and more...
"Dave Taylor was a great presenter and his command of material exemplary. Anyone looking to learn more about anything in his realm of expertise would be well advise to attend one of his seminars." -- GC
Look, I'll be honest...
You can probably spend the next six months to a year going to industry conferences, reading books, and talking to lots of people and you'll eventually learn everything we're going to present in this teleseminar.
But boy will it be exhausting!
Worse, that'll be six months when you haven't been able to exploit your new knowledge, leverage your newfound expertise, and generate more revenue from your online and offline operations. And that's a poor strategy.
Instead, sign up for the "Exploding Your Business with Blogging" teleseminar right now and you'll be ready to go the day we launch.
"Your keynote address was the most well-attended closing keynote we have had! It added even more value to our program and we thank you for contributing your knowledge and expertise." -- NF
Remember:
Success online is all about FINDABILITY and there's no better way to become findable than strategic use of blogging.
The future's waiting.
Are you ready?
To your Success!
Dave Taylor and Brad Fallon
P.S.
It is now your turn to make the decision to take that first step. We will support you all the way and show you and teach you what you need to know in order for you to massively successful using Blogging. You'll learn the best techniques from 2 of the top marketers in the world... people who are actually doing it right now and experiencing MASSIVE success! Don't hesitate - Click the button below, sign up, and get ready to explode your business beyond anything you've dreamed of.